We can teach you something of the daily demands faced by any newsroom and something of its routine - which can help break down the barriers and give you a better chance of being heard.

There are tricks of the trade when it comes to writing, too; a well-presented, relevant release can be a Godsend when a reporter is up against a tight deadline.

We can walk you through the DNA of a decent story as well as offer advice on images which can sometimes help to win coverage in their own right.