What do you do? Take the call and filibuster or fob them off with a "no comment"?

There are actually tried and tested methods for dealing with the media in a crisis; the reality is you will probably have to speak to them at some stage so why not take control?

We offer training which prepares your organisation for the emergency before it happens but, if it's too late and the pressure is already on, we may still be able to help. A reputation built over many years can be destroyed in seconds; knowledge of the media and how it works could make all the difference.